Carrefour's Foray in Brazil
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Case Details:
Case Code : BSTR329
Case Length : 17 Pages
Period : 2000-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Carrefour SA
Industry : Retail
Countries : Brazil
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Managing the Supply Chain
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Carrefour's supply chain operations were inefficient in Brazil primarily because of its poor infrastructure. However, the company began to make its supply chain efficient by starting a centralized distribution system in 1999. It also partnered with the vendors, suppliers, and farmers, and shared knowledge as well as technical expertise with them...
The Road Ahead
In spite of the several challenges that Carrefour had faced in Brazil, the company looked forward to continuing its business expansion in the country. It intended to open at least four new stores in Brazil in the first quarter of 2009.
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According to Pedro Daniel Magalhaes, Chief Financial Officer, Carrefour Brazil, in December 2008,
"The advantage we see is the one everybody else sees: Brazil still has a lot of room for development."...
Exhibits
Exhibit I: Carrefour Brazil Store Count (1992-2005)1992-2000
Exhibit II: Carrefour's International Operations: Consolidated Sales (Including
Vat)
Exhibit III: Parameters for Measuring Vendor's Efficiency
Exhibit IV: Brazil's Top Five Retailers in 2008 (Grocery)
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